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Blue Collar Brands Decreases Hold On Car Buyers

Car makers have already posted their sales figures for the month of February. While Toyota and General Motors showed an increase on their number of vehicles sold for the month, Ford and Chrysler have shown reduced sales figures. All in all, the total auto sales last month has dropped by as much as 0.5 percent compared to the same period last year. The reason for this is that consumers are opting for well-made and technologically advanced vehicles.


Analysts say that the reduction in the interest of the American motoring public on blue collared brands like Ford, Chrysler, Dodge, Pontiac, and Buick is the reason for the decrease in the number of vehicles sold in the U.S. market last

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month. The current trend in the market shows that car buyers are more often than not inclined to buying brands that do offer luxury and all things pertaining to luxury. This is evident in the increase in the sales of luxury brands like BMW and Audi. In fact, this inclination toward luxury cars saw BMW posting sales figures that is 12 percent higher than last year for the same period. Audi likewise showed a strong sales output when it posted a 37.5 percent increase in sales.


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